Google Agrees to Stop Calling Games With In-App Purchases "Free," at Least in Europe

The pressure to stop referring to games with in-app purchases as "free" continues to grow. As part of an announcement from the European Commission today, it was revealed that Google will cease using "free" to describe such games. This news comes not long after a UK ad regulator declared Electronic Arts had to stop running certain advertisements for the microtransaction-heavy Dungeon Keeper mobile game that referred to it as free. Last December, the EC put forth a request to companies like Google...